Obsidian Partners team scaling DTC Shopify brands through growth strategy and digital execution

Your partners in growth

Bridging the gap between marketing and finance to achieve measurable results. 

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Explore some of our frequent questions

What makes Obsidian Partners different from a traditional agency?

We’re not an agency padded with account managers and endless decks. Our operators have owned P&Ls and scaled e-commerce brands themselves. We focus on unit economics, payback windows, and EBITDA—not vanity metrics.

How do you customize your solutions for each client?

We do. Every engagement is tailored, but always grounded in our process: setting a clear framework, building a realistic forecast with defined goals, and using weekly high-level tracking to make sure we stay on target. This ensures we’re not only building strategy but also delivering against it.

What is the typical process for engaging with your team?

Our process is straightforward and operator-led. We start with a deep dive into your numbers—unit economics, acquisition costs, retention, and payback. From there, we build a framework and realistic forecast with defined goals. Execution follows quickly, led by senior operators running digital at the highest level. We track progress weekly at a high level to keep strategy aligned with outcomes, adjust fast when needed, and ensure accountability all the way through to revenue, margin, and EBITDA.

How do you measure success?

By financial outcomes. Revenue growth, margin improvement, and EBITDA contribution—not impressions, clicks, or vanity metrics.

How do you structure engagements?

We work on retainers with clear scope and accountability, or project-based for diligence and advisory work. For startups, consulting arrangements are flexible and focused on strategy and setup. No lock-ins—just the right model for the outcome needed.

Do you work with all types of DTC e-commerce brands?

We specialize in DTC Shopify brands doing $2M+ in annual revenue. That’s where our experience in scaling, optimizing margin, and compounding growth has the most impact. What kind of ROI can I expect from your services?

What kind of ROI can I expect from your services?

We don’t promise arbitrary multipliers or inflated numbers. ROI depends on your baseline, margin structure, and customer economics. What we do guarantee is a framework focused on profitable growth: strategies tied to revenue, margin, and EBITDA. Our role is to make sure every dollar spent is accountable to payback and long-term value creation.

Do you work with startups?

Yes. While our core focus is scaling established DTC brands, we also work with startups on a consulting basis. We help founders set up their growth strategy, model acquisition and retention, and build the foundations for scalable digital execution.