Scaling E-Commerce Brands With Precision & Purpose.

At Obsidian Partners, we redefine what it means to scale DTC e-commerce brands. Our focus is on delivering precision-driven growth that translates into substantial financial outcomes. Unlike traditional agencies, we operate without unnecessary layers, emphasizing direct engagement and accountability.

We understand the unique challenges faced by both emerging and established brands, whether led by founders, CEOs, or backed by private equity. Having built brands and managed P&Ls, we’ve navigated the complexities of customer acquisition, retention, and payback.

Our expertise lies in identifying the key levers that drive success because we’ve pulled them ourselves. With us, you gain a dedicated partner focused on your growth in the competitive e-commerce landscape.

For private equity firms, we streamline growth strategies that align with due diligence and enhance portfolio performance. We transform digital marketing into an efficient, profitable engine that drives contribution margin. There are no inflated vanity metrics— clear strategies, high-level execution, and accountability for results.

Our method is simple:
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‍Clarity — We distill marketing complexities into actionable insights that drive financial results.
‍Execution — We bring top-tier talent to the table, focusing on outcomes rather than ego.
‍Impact — Our strategies are directly linked to revenue, contribution margin, and payback. 

If you're looking to scale, Obsidian Partners can provide you with the expertise you need.